Posts Tagged ‘Elevator pitch’
Two weeks ago my colleague and I adapted Geoffrey Moore’s elevator pitch template to introduce a training program. We found it to be a very effective way to summarise for the trainees the key benefit of what they were going to learn. Geoffrey Moore’s template is:
1. For (target customers)
2. Who are dissatisfied with (the current market alternative)
3. Our product is a (new product category)
4. That provides (key problem-solving capability).
5. Unlike (the product alternative),
6. Our product (describe the key product features).
Our adaptation was in this from:
1. For (the person/organisation)
2. Who (needs/wants to do something)
3. Tool/process (X) is/are a (category)
4. That (key capability).
For example, Nigella Lawson might use something like this to kick off a chocolate cake-making course (drum roll):
For lovers of indulgent cooking
who want to learn how to impress their sweet-tooth guests
the flourless chocolate cake recipe is a gorgeous dessert
that is sure to impress!
Then again Nigella might use something more enticing all together….